Servage Magazine

Historically, web programmers have been concerned with providing great user experiences at the moment a visitor enters a website or begins usage of a mobile app. Our primary motivation has always been delivering excellent presentation of information, regarding services or products. We seek to make the users’ journey smooth, happy, and convenient by utilizing the latest tools and technologies available on the web and/or with mobile platforms. Now, that history is being updated based on anticipation of user experiences. We need to think about the users before they arrive on our website, web application, mobile app, or even in our brick-and-mortar store. The objective now is to personally know ...

In order to get good conversion rates and positive user experiences, user interface design is vital. Let’s take a look at some practical ideas to do that. Single Column Layout The first consideration in user interface (UI) is the page layout. In our previous web era, we were free to try various options for layout and among them, multi-column approach was common, since we then wanted to use screen space at a maximum level. Now, with mobile web, we are restricted to single column layout since panning on hand held devices is not advisable, along with the scrolling involved. With finger gestures, a visitor feels a natural ease and fun in scrolling ...