Servage Magazine

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Articles Tagged ‘shopping’

Design your webshop to meet your visitors’ personalities

Friday, June 14th, 2013 by Servage
Customer behavior is a concern in an e-commerce store, just like in a brick-and-mortar store. When we manage a physical store, we expect our sales persons to learn some behavioral science at first and to know the behavior of the store visitors and then customers. On e-commerce, we don’t have opportunities to get visual clues so we mostly rely on the various analytical tools and some experiences acquired before. We can classify our site visitors based on their behaviors and by the comparison with physical store experiences. The particular set of their behaviors can place them in some definition of the particular personalities so let’s see these personalities closely. Like physical shopping ...