Servage Magazine

The ability to accept online payments is crucial for many website owners. There are quite a few obstacles before your can make a sale to a customer, and at that point you really do not want any problems during the final step of the payment process. Developers take many actions to improve the conversion funnel. It starts with optimizing advertising actions to target the desired audience better, and ends with tons of ongoing improvements to parts of the own website. Adapting to user desires is an ongoing and never ending process. However, too many services neglect that last step: The payment. The payment process matters From a business perspective you could argue that the payment ...

There are many situations in the life of small e-commerce businesses where you may fear that the e-commerce is moving in a bad direction, or even collapsing. In fact, such problems are usual and there are some ways to come out on top of the situation. Building a great e-commerce platform is only the first step towards a successful store. In reality, things are more complicated, as we have to face a myriad of challenges on the site - and with other business operations. As an e-commerce web developer, I have observed many such challenges in web shops, and will go through some of the most common issues below. Whenever you face an issue on your e-commerce storefront, keep calm ...

Visual appeal of a physical or virtual product is the prime deciding factor in conversion. Therefore, managing the visuals of e-commerce websites definitely increases the ROI and conversion. Let's check which visual factors influence our e-commerce website performance. When we view a product, we just ask our mind and heart subconsciously how it looks at first glance. If we get a positive response, we are less reluctant to buy it, whether it is a physical product in a store or a virtual product on a website - or just a signup. Therefore we can say that before applying other sensors, we use our eyes at rapid speed first, to build ...

On e-commerce, offering responsive design for sake of mobile experiences is a daunting task in itself. If we fragmented designing tasks smartly, we can justify them well. Therefore, in this post I have covered product page designing only where thin header, CTA, images, IA, navigation, and touch friendly experiences matter more. We are living in mobile era where web is ubiquitous, but available on various kinds of devices. Thus, fragmentation on hardware and software is great. However, responsive web designing is an ultimate solution of all these fragmentation related problems. Seasoned and smart web designers take benefits of latest technologies and tools to do high quality responsive web ...

Behavior of visitors on an e-commerce store tell lots of things about them and open new ways to convince them and convert them in na cost-effective way. Therefore, thoroughly analyzing your own data with the help of free or paid analytic tools makes more sense. Let's see how that happens? A decade ago, tracking e-commerce businesses was a tough job for each e-commerce owner or their webmaster. However, the evolution of Google Analytics has contributed a lot in this direction and created a pressure on the paid analytics tools providers to extend their boundaries by offering innovative ways to remotely observe the detailed behaviors of the e-commerce website visitors .   SEO ...