Servage Magazine

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Articles Tagged ‘conversion’

How to build a successful site for e-commerce

Saturday, March 9th, 2019 by Servage
webshopE-commerce is quickly turning into a must-have for modern businesses. And why shouldn’t it when it’s relatively cheaper than selling products at a physical location, always having to worry about rent for your shop and a whole lot of others expenses. With an e-commerce business you can basically sell anything, no matter how big or small. And if you have good suppliers, you don’t even have to worry about having too many items in stock or running out of stock. With good managerial skills plus the right marketing and conversion funnel you can actually run a successful business where items sell themselves. Which other crucial element does your e-commerce business depend on, other than ...

Why your website does not convert – and how to improve it

Thursday, April 7th, 2016 by Servage
conversionYou have probably spent a lot of time and resources in setting up your business in the online world. A nice looking website, maybe even a mobile app to perfectly complement your website and help you turn visitors into loyal customers. But something isn’t working the way it should and it’s keeping your website from reaching its full potential by failing to convert visitors into sales. Here are some useful tips on how to improve your website and fix this problem. Missing functionality, bugs or error pages User expectations have greatly increased in the last few years, so if you want to stay in business you need to keep up with technology, not only ...

Design the search-elements for better conversion funnel

Friday, January 17th, 2014 by Servage
We are living in the age of a tech-savvy generation. Our modern visitors are thus jumping directly to the search feature of an e-commerce storefront, unless they are simply browsing or not clear on what they want to buy. Our complex e-commerce websites are equipped with the latest search functionality and its features. Therefore, I discuss some important aspects of search features and their role in conversion. Designing Search Let’s first think about designing the product search. We need to conceive of two things during designing. First is the placement for the product search. Generally, a search field is placed on the top of the page, ...