Servage Magazine

Information about YOUR hosting company – where we give you a clear picture of what we think and do!

Articles Tagged ‘analytics’

Use statistics to improve your web results

Friday, October 23rd, 2015 by Servage
statisticsAwareness of your users' needs is the starting point for any improvement. This information can be gathered from multiple sources, e.g. satisfaction surveys or questionnaires. Instead of being gathered specifically, it could also be collected during more natural interfaces with customer, e.g. during support requests. However, it is also very meaningful to gather this information systematically based on users' behavior, and nothing is more clear than raw statistics data from users' behaviour on your site. You may already be collecting this type of information, but are you also using it? Really using it? Meaning that it is nice to look at visitor numbers and most popular sites on an analytics page, but what does it ...

Split-testing answers your unsolved questions

Saturday, November 15th, 2014 by Servage
Split_testingSplit-testing is the method of placing different ideas for the same components on a web page, to test and thereby know which one will work the best to increase conversion. Therefore, if you know your weaker links and know how to overcome them the best way using A/B testings, you definitely will have a greater chance at winning the battle of conversion optimization at first hand. Conversion optimization is a vast subject to cover in a single post as numerous books are devoted to this subject alone. Therefore this post will focus on the split-test or A/B testing of landing pages and its role in conversion itself. We have very complex websites today in terms ...

Linking analytics data with design decisions

Monday, March 10th, 2014 by Servage
Today I focus on web redesigning, as the rapidly changing technologies leads many established website owners to consider a redesign, for many reasons. Generally, when a client approaches us for redesigning their site, we mainly concentrate on their needs and expectations for a new design, while taking note of the current problems they face with the old design. Another thing we look for is current design trends and their competitors’ websites. Unfortunately, we rarely try to determine actual performance issues of the current website by looking at various analytical tools and user research. If we were to review the old data, via tools like Google Analytics, we would gain insight of ...