Servage Magazine

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Archive for the ‘Business’ Category

Facilitate easy communication via your website

Saturday, May 23rd, 2015 by Servage
communicationEvery website owner faces decisions about how to engage users and their communication needs. Obviously the users' desire to ask questions or otherwise get in touch with the website owner vary a great deal depending on the type of website. Simply put, a hobby page for a specific topic may not trigger too much communication, where a busy online store may get overloaded with support requests. There is no generally right or wrong way of communicating with users, it all really depends a lot on your type of project. However, it is important to identify your users' needs and your capabilities as a provider to facilitate a satisfactory and efficient communication. Especially ...

Building native mobile apps with Javascript

Friday, May 8th, 2015 by Servage
appceleratorMost website owners would benefit from a mobile version of their website, because nowadays many users also use mobile devices. Some users even exclusively use mobile devices like smart phones or tablets. It is also important to consider the use case for your given site, because some content is more likely to be consumed via mobile than via desktop or laptop computer. Native apps are competing with mobile or responsive websites, and they both have advantages and disadvantages. Responsive websites You can relatively quickly turn your website into a mobile-friendly version. This can be done either by making a separate version only for phones and tablets, which is determined based on the client type. ...

Online code resources for web developers

Wednesday, April 29th, 2015 by Servage
programming-codeWhenever you are building something for a web project, you are likely to do something which has already been done. Maybe not exactly in the variation you are working on, but usually following some of the same principles  some other solution already has. Imagine if all that knowledge and code could be shared efficiently, so you would never have the need to reinvent the wheel? Obviously that is not going to happen anytime soon, but there are resources available already, which make coding a lot smoother for web developers. Libraries and frameworks The most commonly used code is available through a wide range of great and popular libraries and frameworks. These packages include common functionality ...

Integrating Hue lights with web projects

Friday, April 24th, 2015 by Servage
hueIntelligent homes are spreading across the globe, and many people start getting smart appliances without even knowing it. Examples are WiFi connected televisions, alarms, sensors, heating controls and lighting. Specifically for lighting there are a few LED systems available with good quality of light, both with warm and cold white light, and also color light. One of those systems is Philips Hue, which offers a range of bulbs, lamps and stripes powered by LED. They are connected via a controller, which in turn is connected to your home network. This facilitates that you can control your light system via apps. However, it does not stop there. Philips has made the Hue system ...

Use newsletters and mailing lists to empower your site

Tuesday, April 14th, 2015 by Servage
newslettersStaying in touch with your users is key to long-term success for any web project. The goal is to provide users a service which updates them on relevant information, while your real goal is usually to generate more traffic to your site - either for pageviews/ad displays or new orders/purchases. Sending the right newsletter to the right recipients can make a great difference, however, only if perceived well by your users. Simply spamming as many email addresses you can get your hands on will not help you. That tactic usually backfires and generates more trouble than good. Sending to the right recipients Generally speaking you should send newsletters to selected users instead of all ...

Accepting payments on your website

Wednesday, February 18th, 2015 by Servage
online-paymentThe ability to accept online payments is crucial for many website owners. There are quite a few obstacles before your can make a sale to a customer, and at that point you really do not want any problems during the final step of the payment process. Developers take many actions to improve the conversion funnel. It starts with optimizing advertising actions to target the desired audience better, and ends with tons of ongoing improvements to parts of the own website. Adapting to user desires is an ongoing and never ending process. However, too many services neglect that last step: The payment. The payment process matters From a business perspective you could argue that the payment ...

Web developer conferences 2015

Tuesday, February 10th, 2015 by Servage
conferenceDevelopers are often smart people who have the ability to understand and learn complex issues quickly. They can adapt and apply new knowledge fast, and thereby continuously stay on top of the technological development. Many developers are even self-taught by spending hours with online resources, tutorials and other educational material. However, there is only so much you can learn by yourself while keeping a good learning curve. When you reach a certain level, then new knowledge comes slower and the horizon starts to become fixed. Therefore networking and sharing knowledge with others is a great way to keep in touch with the technological forefront and continuously challenge yourself to take in ...

Agile project management

Monday, January 26th, 2015 by Servage
iterationYou have probably heard about various project management methods. Maybe you are even using project management actively. However, many hobby projects and smaller projects in organizations and businesses are not using any real project management, and are just developed as needed with some more or less vague schedule and feature plan. No matter  what the intention in a project is, it can always benefit from proper project management. The details and implementation can be adapted to the given scenario, but some kind of planning will definitely help improve the process - both for amateur hobby developers and serious business investments in IT projects. Agile is modern The agile project management method has gained ...

Mobile ERP brings benefits to you

Monday, December 8th, 2014 by Servage
ERPEnterprise Resource Planning may seem like a heavy concept for small web projects, but nonetheless its principles can provide significant benefits even for small organizations with few members. Over time such systems have grown with the technological capabilities, thus becoming larger and more important for their users. However, like any other IT solution nowadays, ERP is challenged with mobile concepts. The capabilities and availability of mobile devices all over the organization makes mobile ERP more important than ever, because having the right tools available provides a real competitive advantage. What is ERP? Usually it is a software that knits all the parts of an organization together. For a typical small business this could ...

Optimize the mobile experience

Monday, December 1st, 2014 by Servage
mobileMobile devices are fundamentally different from their larger counterparts. Users with mobile devices often have a totally different environment, expectation and cause for a given visit to your site, when compared to desktop users. This post will explain why you might benefit from doing a little more than just adding responsive CSS to your site, when you optimize an existing desktop version for mobile users. What are mobile devices? The IT world classified consumer devices into desktop/stationary and mobile devices for a while, but understanding the different needs of different users requires to look a bit more at the device types, and maybe a differentiation in larger, medium and small devices would be ...