Servage Magazine

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Archive for the ‘Business’ Category

Use a customer persona to understand your users better

Tuesday, June 28th, 2016 by Servage
customer-personaCustomer persona, also called buyer persona or marketing persona, refers to creating a fictional character that bring together all the characteristics of your ideal customer. Creating a customer persona is an important step in determining your target audience, not only because it provides a lot of insights on your audiences' demographics and interests, but also because it can hold the key to how you can promote your brand and product online in the most effective way, using the right channel and approach for your website, social media ads etc. Set your customer persona apart from the competition Creating an effective customer persona doesn’t refer to simply writing down in a persona template information ...

How to define your target audience

Sunday, June 12th, 2016 by Servage
target-audienceIt is not easy to make your business stand out, especially in a busy marketplace. Even though we have a lot more tools at our disposal to get a business message across multiple platforms, the competition is as fierce as ever. But the competition is not the only reason why people are not reacting to your message. If you feel that marketing efforts are in vain, and no matter how hard you are trying to get in front of your customers they do not seem to care, then you are probably dealing with another problem: You are not targeting the right audience. The first thing you should know is that no matter what ...

Why every small business should have a website

Thursday, June 2nd, 2016 by Servage
small-businessThose days searching in the enormous Yellow Pages book for a business or a service you needed are long gone. Thanks to the rapid technology advancements, our mentality as consumers has also changed. Being surrounded by smartphones, tablets and state-of-the art laptops, we’ve gotten used to focusing all of our attention towards the internet to solve any problem or need we might have. We’ve given up buying newspapers when we can have direct access to every kind of information in real-time and we’re slowly turning into full-time online shoppers because it is so much more convenient. So what does all of this have to do with the reasons why every small business ...

Facebook-reactions and their impact on businesses

Monday, May 16th, 2016 by Servage
facebook-reactionsFor years now people have been constantly asking Facebook for a dislike button. And even though we’ve seen a lot of jokes online about this, it was pretty clear that Mark Zuckerberg was not going to encourage critical thinking with the simple use of a button. Basically, until recently, your only two choices to express your feeling about a post were to click the Like button, which naturally meant you liked what was happening, what your were seeing, or that you agreed with someone’s point of view; or you could comment and express your own feelings and contrary opinions. And this system worked just fine for a long period of time. A ...

Why web developer is a great job for the future

Monday, April 18th, 2016 by Servage
wed-designerThere was a time when being an architect or an engineer was the most desirable job of the moment. Building a great building to carry your name or a bridge to help a city develop and expand were actual historic moments that everyone remembered. Back in the day, there was just one obvious answer to a question like “What is the highest building in the world?” and everyone knew it. Now, you have to take some time and think about it, because things are evolving so fast that you might just get it wrong. Moving to an all-online globalized world So, what is the most desirable job right now, and which one will ...

Why your website does not convert – and how to improve it

Thursday, April 7th, 2016 by Servage
conversionYou have probably spent a lot of time and resources in setting up your business in the online world. A nice looking website, maybe even a mobile app to perfectly complement your website and help you turn visitors into loyal customers. But something isn’t working the way it should and it’s keeping your website from reaching its full potential by failing to convert visitors into sales. Here are some useful tips on how to improve your website and fix this problem. Missing functionality, bugs or error pages User expectations have greatly increased in the last few years, so if you want to stay in business you need to keep up with technology, not only ...

Happy Holidays & Great New Year

Thursday, December 24th, 2015 by Servage
Happy_HolidaysWe at Servage wish everyone happy holidays and a great new year. We would like to take this opportunity to thank you all for being great customers, and we hope you are getting the best out of your Servage products. At this time of celebration across the world, we hope you all have a good time with the people important to you, and may be able to put aside the everyday duties for just a little while, to enjoy the moment. We also wish you all get a great start into the new year 2016 and will be enjoying your Servage products throughout the year. Remember to contact us if there is ...

Use statistics to improve your web results

Friday, October 23rd, 2015 by Servage
statisticsAwareness of your users' needs is the starting point for any improvement. This information can be gathered from multiple sources, e.g. satisfaction surveys or questionnaires. Instead of being gathered specifically, it could also be collected during more natural interfaces with customer, e.g. during support requests. However, it is also very meaningful to gather this information systematically based on users' behavior, and nothing is more clear than raw statistics data from users' behaviour on your site. You may already be collecting this type of information, but are you also using it? Really using it? Meaning that it is nice to look at visitor numbers and most popular sites on an analytics page, but what does it ...

The elements of minimalistic web design

Wednesday, September 9th, 2015 by Servage
flat-designVarious trends over the past decades since the breakthrough of the web have steered the design towards the flat style we often see today. Flat design goes hand in hand with the so called Web 2.0, meaning the transition from static HTML content to interactive Javascript-based web apps, heavily utilizing the AJAX technology for background data exchange to simulate app-like usability. Minimalism is a style that has been around in art and other design for decades. It is not exclusive to the web. However, it has heavily inspired design trends and flat design is essentially a variation of minimalism as flat design skips the use of extravagance and advanced graphics and effects. Instead ...

Collect data from other websites

Tuesday, June 9th, 2015 by Servage
data-scrapingSometimes web developers need to fetch data from other sources for their own databases or websites. This process may be for simple tasks like including some external content on your own page, or be more complex by feeding data to own algorithms that perform complex calculations. In more practical examples the simple scenario is collecting content from other pages, where the more complex one is systematically crawling the web for relevant information.  News aggregators for example continuously collect and display content from other pages in their own feeds. The intention is not to steal external content, but to facilitate their overview of current news, and linking users back to the original ...