Servage Magazine

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Archive for the ‘Business’ Category

CSS sprites are cool and useful

Thursday, May 2nd, 2019 by Servage
  How CSS Sprites Work There is an interesting story about Vilfredo Pareto, an economist who made an observation on the wealth of most of the nations in UN and found that 80% of the wealth of a nation is in the hand of 20% of the people in that country. This became famous as the 80/20 rule in the economic world there after. In our computing world especially in case of web development and web developers who are focusing on performance optimization technique this same rule is working for the code. There are only 20% codes, which are consuming 80% time of the client-server interactions. This is particularly true for http requests. Us web programmers are ...

How to build a successful site for e-commerce

Saturday, March 9th, 2019 by Servage
webshopE-commerce is quickly turning into a must-have for modern businesses. And why shouldn’t it when it’s relatively cheaper than selling products at a physical location, always having to worry about rent for your shop and a whole lot of others expenses. With an e-commerce business you can basically sell anything, no matter how big or small. And if you have good suppliers, you don’t even have to worry about having too many items in stock or running out of stock. With good managerial skills plus the right marketing and conversion funnel you can actually run a successful business where items sell themselves. Which other crucial element does your e-commerce business depend on, other than ...

Build A Toolkit To Help Define Your Web Design Style

Sunday, November 4th, 2018 by Servage
In order to get good conversion rates and positive user experiences, user interface design is vital. Let’s take a look at some practical ideas to do that. Single Column Layout The first consideration in user interface (UI) is the page layout. In our previous web era, we were free to try various options for layout and among them, multi-column approach was common, since we then wanted to use screen space at a maximum level. Now, with mobile web, we are restricted to single column layout since panning on hand held devices is not advisable, along with the scrolling involved. With finger gestures, a visitor feels a natural ease and ...

Brand style-guide for your design process

Tuesday, October 30th, 2018 by Servage
brand-style-guideThere are pros and cons of a brand style guide and controversies over making it public or keeping it internal. It fulfills the purpose of simplifying and generalizing your web design processes to provide the same recognizable look and feel across your products on all devices. Branding in the mobile era has become a more intricate process, and the complexities for designers in branding are likely to increase even further with the technological advancements in media. Therefore the involvement of more than one designer in branding is a common scenario. Expectations of collaborative environments, organization and management of entire branding processes become the need of the moment in many design and marketing companies. If you are a ...

Enrich your WordPress site with a modern theme

Tuesday, October 9th, 2018 by Servage
Wordpress-ResponsiveHave you ever wondered how you can get started with an own website in a quick and easy way? Or maybe you already have a website and wish to have a better, less time-consuming, and more easily changeable system? Over time Wordpress has evolved to a super stable and super versatile platform. Used by millions to power their blogs, websites and even complex apps, Wordpress has great capabilities today which make many of the traditional custom web development work obsolete for smaller projects. You can literally drag and drop websites together using systems like Wordpress - and the right themes. The latter is where you can greatly set your work apart from ...

Manage your business from one single place

Wednesday, September 26th, 2018 by Servage
There are many business management, collaboration, communication and CRM apps out there, with more or less functionality. But what really makes a good one stand out from the crowd? It's depending a lot on your needs, but certainly Skylight is a very interesting player in the field. It offers a wide range of functionality to improve the work processes in your organization. Projects and milestones is your project management tool, which lets you and your team stay on top of current tasks, overall progress and workload. Core functions are: Project activity feed keeps you up to date on everything that’s ...

Shift scheduling made easy

Wednesday, August 29th, 2018 by Servage
Are you ever working according to a schedule? Or maybe in charge of creating such schedules? Then you know about all the problems arising from shift planning. Getting the schedule done in the first place can be very tiresome. But afterwards, challenges arise as well. Very commonly is the management of people staying home sick, shift swaps between employees, holiday planning etc. Scheduling quickly becomes a very complex task, and simply managing it with an Excel sheet can be very inefficient. Thankfully there are many tools available out there, to make the task easier. What you really want is help creating the schedule based on predetermined parameters, like employee availability, holidays ...

Promote your offers regularly

Wednesday, August 15th, 2018 by Servage
Every business-owner knows how hard it is to get customers to buy something. It counts for retailers as well as online stores. Offline as well as online service providers. No matter the product, you are likely to find yourself in a highly competitive market, where other businesses are looming around like sharks, trying to get their share of the customers. Plenty of marketing methods evolve around spam, where businesses somehow send out information in bulk, to any recipient they believe could somehow remotely be interested. This is valid for email, flyer, posters, magazine or newspaper advertisement. Smart people have learned to optimize this process, using demographics and other user-derived information, so ...

The do’s and don’ts of email marketing campaigns

Sunday, July 17th, 2016 by Servage
email-marketingEmail marketing campaigns are great ways to keep in touch with your current and potential new clients and to send your messages or your latest offer. But crafting the right email, that will appeal to all your subscribers or client base is not as easy as it sounds. The way we send emails has changed a lot over time, mostly because people have gotten used to ignoring advertising email. Every business needs to find a way to pique its audience’s interest and make people open another email. Even though you can find a lot of great information about email marketing campaigns with a simple Google search, you will never find the exact answers to ...

Use a customer persona to understand your users better

Tuesday, June 28th, 2016 by Servage
customer-personaCustomer persona, also called buyer persona or marketing persona, refers to creating a fictional character that bring together all the characteristics of your ideal customer. Creating a customer persona is an important step in determining your target audience, not only because it provides a lot of insights on your audiences' demographics and interests, but also because it can hold the key to how you can promote your brand and product online in the most effective way, using the right channel and approach for your website, social media ads etc. Set your customer persona apart from the competition Creating an effective customer persona doesn’t refer to simply writing down in a persona template information ...