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SEO part III – reduce the response time on your website and achieve better SEO and more conversions

Tuesday, December 21st, 2021 by Helge

The Internet is evolving, and so are its users. And even the devices that can connect to the Internet are developing at a furious pace. In recent years, there has been a development especially among mobile devices, which are binero-solutionsbecoming increasingly powerful, and our mobile Internet here in Sweden as well as in other countries has improved

This development, combined with a growing interest in doing business online, is helping to increase the demands placed on the individual website. This, and the fact that today people often use large platforms as a basis for a website, has made more and more people open their eyes to the fact that speed is an important part of the network as it looks today – and it is becoming increasingly so in the future.

The biggest benefits of speed

  • Ease of use
  • Higher conversion rate
  • SEO ranking
  • Competition parameters

I would like to introduce you to this world, as it looks now in 2015. Explain to you what speed actually is, and what affects it. Finally, I want to give you the best tips on how to optimize the speed of your site, so you can ride the scales!

The definition of speed online

When working with speed optimization on your site, it is important to understand exactly what we mean when we talk about speed. A common problem for many sites is that they have incredibly long waiting times for the actual content on the page to be sent to the recipient. This is because most platforms must first generate the html code on the pages to be managed. This is called TTFB (time to first byte).

This time is important, because during this time the user’s device can do nothing but wait for information on what to display. Once the recipient’s device has received the first instructions, which are really just the page’s HTML code, only then can the recipient’s browser begin to retrieve all the resources that the page is made up of. These are things like:

  • CSS files (tells you what the page should look like)
  • Javascript files (usually tells about features on the page)
  • Pictures

In practice, it goes like this:


Once the browser on the device being used has downloaded the most important thing to be able to view the page, it will start drawing the page on the device screen. When the page has finished loading, the browser itself sends a signal that the page has now been displayed to the user. This is exactly the time Google uses as a parameter in its search engine.

So how do I get my site up and running?

Test the speed of your current site

There are many tools that can help you find out how fast your website is at the moment. A good and free tool is Pingdom – Here you can see things like TTFB as mentioned earlier, as well as the total loading time for the page. In addition, there is also the opportunity to delve into what it is that actually slows down the reproduction of the page with the help of the “waterfall” function.


I want to give you a few more tips on how to reduce TTFB. If you want to get started with one of the many other speed optimization sites, I highly recommend starting with Google’s resources in this area:

Source for this blog:, 2021-12-07

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Categories: Guides & Tutorials
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