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Statistics – Analyze your website traffic

Tuesday, August 11th, 2020 by Helge

There are quite a few statistics tools around which help you to  analyze how many visitors your pages have, how long and where exactly were on your site on the go. In this blog, we like to give some info about what Google Analytics google-analytics-seo-9976a545 is, what the benefits are and how you can implement with your webpage. However, of course, you can also use another statistic tool but Google Analytics , if you want to. If you are unsure how to implement the tool of your choice, please contact our 24/7 customer support.

What is Google Analytics?

If I had to briefly describe Google Analytics, I would simply say: This allows you to analyze how many visitors, how long and where exactly were on your site on the go.

But Google Analytics can do a lot more! You can analyze the behavior of visitors to your website in great detail and draw important conclusions from it. Also, you can even see LIVE how many visitors are on your site on the go.

You can analyze the following values ​​with Google Analytics:

Number of visistors
Visitor behavior and behavior flow
Duration of the visit
Bounce rate (how many visitors disappear immediately after visiting the first page)
Percentage of new visitors and repeat visitors
Languages, places, browsers, visitor system
and some more

What are the benefits of using Google Analytics?

Google Analytics helps you to optimize your website and thus your business. Here are some examples of how Google Analytics can help your business:

Testing of different homepages (based on bounce rate)
Find out which content or article is the most relevant (based on visitor numbers on individual pages)
How to quickly attract new visitors to your social media actions (using real-time visitor analysis)
Find out from which country most visitors find their way to your website (based on country recognition)
Find out if you have more mobile or desktop visitors to your website (using system recognition)
Track which page is most frequently visited after new visitors land on your homepage (by behavioral flow)
and and and

You can extract so many important insights from the numbers and thus optimize your website.

How to set up your website

The installation is not difficult. You must first set up a Google Analytics account. Then copy the appropriate tracking code and embed it in the header or footer of your website. Google has provided the following instructions which explain the procedure step by step: Read instructions

Here again, I try to explain it as simply as possible:

Google Analytics – Create Account
Click on “Manage” at the top of the menu
In the middle column under “Property”, click on “Tracking information”
Then click on “Tracking code”
You then copy the code and insert it into the header or footer area of your website. See the following hints.

Google Analytics advanced

Google Analytics is a very powerful tool with plenty of features. The “Google Analytics Academy” offers quite a few free online course were you can register to learn much more about the Analytics tool. If you want to learn more and get a pro handling this statistic tool, you may want to check our the online courses HERE.

 

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