Servage Magazine

Every business-owner knows how hard it is to get customers to buy something. It counts for retailers as well as online stores. Offline as well as online service providers. No matter the product, you are likely to find yourself in a highly competitive market, where other businesses are looming around like sharks, trying to get their share of the customers.

Plenty of marketing methods evolve around spam, where businesses somehow send out information in bulk, to any recipient they believe could somehow remotely be interested. This is valid for email, flyer, posters, magazine or newspaper advertisement. Smart people have learned to optimize this process, using demographics and other user-derived information, so the money spent on these campaigns isn’t just flushing down the drain without meaning. However, many campaigns are failing, simply because this type of mass-marketing isn’t yielding a high turnover. Today’s customers are to smart, and too well equipped with existing offers.

This article is about coupons, and maybe coupons in their traditional sense aren’t any different from the methods mentioned above. However, if applied differently, coupons (of special offers) are a powerful tool. It will not only generate additional revenue from your regular customers, but also generate new revenue from their referrals. You don’t need to spam a ton of unknown recipients with emails saying they can get something incredibly cheap. They most likely don’t care. However, if your existing customers signed up, you could easily submit your special offers to them. The chances they’ll use is, is much higher than any random person. Furthermore there is the chance of them telling a friend about it. Personal recommendations are the most powerful marketing tool available. Suddenly your customer becomes the one representing your business. That’s much more convincing to their friends than any marketing campaign you might do.

If you’re in need of a way to promote your regular deals to your customer base, have a look at Dealy. It’s a nice little tool that helps you doing exactly that!