Servage Magazine

Email campaigns are essential parts of online marketing. If we take modular approaches to the customization of the email development by incorporating custom frameworks, we can increase our productivity by many times in our email campaigns. We have a number of options to do marketing of our products or mobile apps in the marketplaces. With new technologies and platforms coming regularly, we get many  opportunities to reach to the prospective customers. However, it is a proven fact that the age-old email marketing practices still yield high conversion-rates and should not be neglected. Optimising campaigns to meet the most effective email designs is still needed. Shooting large numbers of email makes little ...

Displaying onboarding screens for first-time-user may or may not be helpful to you and your users. In most cases, it gives a good impression for most users when being presented with nice-looking and relevant information and that stage. Therefore, learning various onboarding techniques in contemporary design is an essential step towards success with higher conversion rates. There are always some conventions and standards prevailing in web designing and development. Conventions and smart UI elements are helpful for better user experiences. Convention assure the familiarity with prevailing UI elements for your targeted audiences. Whereas smart UI elements guide them intelligently without much text. Make use of both, so your user gets the best possible ...

Targeting audiences with mobile devices is tough, but online advertising is one of the ways to reach to the users with different devices and analyze their behaviors. This ultimately helps you to make an effective marketing campaign. Smartphone and table users on the internet are increasing rapidly. Businesses of all kinds are eager to take advantage of this mobile craze, and want to push their marketing messages across various devices with modern browsers. Online advertisement is beneficial and even has handy tools to experiment with - and learn from. One of the most popular tools is Google AdWords and Analytics, as it combines advertising with measurements and testing. Research has shown that the ...

Working with HTML events bring liveliness, interactivity, and dynamic experiences into the browser when some actions have happened. So lets take a closer look at those options in HTML to know something more about their astounding functions for web programming. If someone ask me to define events in HTML code and their practical importance, I would like to say that events always trigger some actions or reactions in a browser. This way events bring interactivity to the web page or web application in some desired ways. There are literally unlimited possibilities to make your project stand out greatly. Today we deliberately need dynamic websites and web applications where users can interact with web pages ...

SQL lets you access and manipulate databases with ease and quickness. Therefore, understanding the basics of SQL database programming may make differences for you as a web developer, as you have to frequently encounter with various databases and SQL. Web programmers understand that SQL (Structured Query Language) is vital to access and manipulate databases - since databases are an inevitable part of our modern web. Moreover, our personalization approaches tend to lead to more interactions with databases in highly complex manners. Therefore, learning the language that can drives our database programming is a must - and this post is a part of giving you a basic understanding of it. Here are some examples ...

Functions in PHP is a vital component of programming as it saves lots of time and space of the PHP programmers. If you are familiar with PHP functions, you can do anything with their custom build and make your coding advanced. Offering dynamic and highly user experienced web application through usage of functions is possible. In PHP or in any programming language repetition of code is harmful in several ways. It takes valuable time of programmers. It makes document bulky hence loading difficult. Code seems cluttered and messy to follow at post-production stages or during maintenance/updates.   In due course, PHP functions offer golden opportunities to the PHP developers to make ...

Persona is the most effective way to know and analyze your users. There is no way to create just right persona with accuracy, but based on field tests and experiences in interaction design and designing for user experiences enable us to develop a right process to develop persona fit for your project.   When we have a big audience and enough diversities among the targeted users, our understanding for targeted audience demands a well-refined and scientific process. In modern days, it is termed as persona development in web, mobile, and other software development (IT) fields along with other industries. Web designers and web programmers have a tough time to know their audience ...

Unless you plan to publish text-only sites, chances are you’ll need to know how to create web graphics. For many of you, that might mean getting your hands on an image-editing program for the first time and acquiring some basic graphics production skills. If you are a seasoned designer accustomed to print, you may need to adapt your style and process to make graphics that are appropriate for web delivery. This section covers the fundamentals of web graphics production, beginning with some options for finding and creating images. From there, it introduces the file formats available for web graphics and helps you decide which to use. You’ll also learn the basics of image resolution, resizing, and transparency. As always, there are step-by-step ...

Right selection and implementation of Fonts in your website make superb user experiences. Therefore, learning about web fonts and their coding in CSS may help you to bring the best on the table. In our modern mobile era, web fonts are vital components in the success of responsive web designing. Readability is the biggest issue on various devices and screen. Therefore, addressing it upfront is nothing but a smart move.   In due course, I have decided to give you some elementary, but useful knowledge of web fonts in this post. Before telling you anything about web font, I would like to mention that Apple and Microsoft, both computer giants, have ...

Internet marketing is now a bit intricate process as we can't stop just by analyzing our data or performance on the web with analytics software. We need some more tools to see the activities of our competitors and learn some useful lessons from them. Therefore, this post is for those who wish to carry out some spying on their market competitors. Being an internet marketer, I know how much complexities and hard work involved in this profession. At present we are living in the fiercely competitive era. We need to learn things quickly and act in cost-effective ways proactively.   In due course, we need to monitor our own performance constantly. Fortunately, ...