Servage Magazine

Information about YOUR hosting company – where we give you a clear picture of what we think and do!

Continuous research during all phases of web design

Tuesday, April 8th, 2014 by Servage

Research during Web Development

When you look at the web pages describing the standard project process for web development on the websites of the web development companies or freelancers, you will find research step at the beginning and even before planning stage.

It is true we are getting excitements when clients approve us for their website designing and particularly redesigning project dropping their current or previous developer or web designer. Therefore, before putting steps into the clients’ offices or their meeting tables, we prepare a lot such as we think over the nature and likeness of the client in question, her existing website, her business, and most importantly the nature of her target audiences and their preferences in advance.

We look at the website, its source code, its analytics history, and its performance in sense of modern performance indicators or software. Most of the times, we are following the standard methods of researching the website before beginning to plan the redesigning of the website. However, being human, we are likely to commit some deadly and some mild mistakes in research and that cost us dearly.

Therefore, I have decided to focus on such research mistakes from the beginning and up to the live stage of website.

Research is Continues Process throughout Development Process

Yes, this is the first mistakes we are making. For instance, you are preparing new layouts and taking old content. The mistake you realize is when you are going to paste your written content in new layout and find lots of irrelevancy. Now, your duty is to correct it anyway without playing blame games on former content writer or client herself because client doesn’t know much about the content except its relevancy to its business or niche.

Another aspect is the introduction of new technologies in form of mobile devices and mobility use cases. Now, if you don’t run a guerrilla user experience research before finalizing you content or your website layout with some actual users, you won’t be able to deliver value adding output of your hard work.

Therefore, I am placing more emphasis on different levels of research during each phase of web development process and carry iterative approaches in order to improve the final outcome.

Act as Only Critique Instead Silent Doer

Yes, in majority of website redesigning projects we assume that we will win over the criticism of the previous version thus, we try to do “outdo” the previous work instead, focusing on the contemporary business or personal needs of clients. This way we are thinking in negative ways. If we look at the current visuals, content, functionality closely, we definitely would appreciate the efforts of the previous designers to make site contemporary for their time then. Therefore, now your duty is to keep its shortfalls or deficiencies out in modern era and offer something innovative and unique to your clients.

This constructive and creative approach may win your clients at first hand because they might get bored over the criticism on previous website and its developers or designers.

Not Banking on Analytics History

Exploring web analytics or Google analytics in particular is highly fruitful research exercise. Therefore, instead drawing baseless and biased conclusion regarding to the previous performances of website or simply take a bird eye views of the analytics parameter may mislead you.

Getting deeper in various visible parameters as well as drawing intricate inferences from the hidden factors and parameters may guide you properly to address the recent problems of your patrons with least investment of time and money. Thus, refrain from drawing hasty conclusions and do holistic research using latest available tools and methodologies of research in your web development project.
References & More Reading
5 research mistakes and why you must avoid them

A Five-Step Process For Conducting User Research

Continuous research during all phases of web design, 4.5 out of 5 based on 2 ratings
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

No comments yet (leave a comment)

You are welcome to initiate a conversation about this blog entry.

Leave a comment

You must be logged in to post a comment.