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Archive for January, 2014

Using the Mix Alignment Theory

Wednesday, January 8th, 2014 by Servage
In graphic design, we tend to align all design elements in some manner. Over time, we have developed a grid concept for all graphics work, including print and web design. Most graphic design software has grid and ruler functionality to make work easier for designers. Why Align Imagine for a moment that you are not using a grid to align graphic elements in a design, what happens? It is plausible that you’ll end up with a cluttered and/or ugly design. Therefore, alignments are a critical part of a design process, in which you organize each element properly and logically. This pertains to texts, images, icons, videos or other ...

Using grid-systems in webdesign

Tuesday, January 7th, 2014 by Servage
Sometimes, we are confused about using grids, especially when we are new to the field of web design. Therefore, I write this post to discuss this basic topic. Grids are not only beneficial to designers and developers, but also help with more rapid user experiences. Grids are essential tools in print-oriented designing, in order to deliver a professional, symmetrical look and logical presentations. For this reason, it is gaining momentum in web designing as well. Like other elements of UI, grids are not visible anywhere on the front end, though they can be experienced through our overall design attitude and presentation of components. Pros During the web design process, grids ...

Combining UX and backend web code writing

Friday, January 3rd, 2014 by Servage
From the title of this post, you might question the difference between UX writing and web writing; while also wondering about the fragmentation of the content writer’s roles in the overall web development process. With this post, I provide some tips on formulation of the content strategy and content writing itself. Differences First, let’s understand the visible and comprehensive differences between UX writing and web writing. When doing UX writing, your intention is to deliver excellent user experiences on your site through texts and design elements. For this reason, it requires a bit of technical prowess and/or design understanding. UX writing mainly consists of text on: ...

Optimizing the checkout conversion funnel

Thursday, January 2nd, 2014 by Servage
It has been observed that a higher percentage of shoppers abandon e-commerce website at the checkout page or during the process. Therefore, it is crucial for an e-commerce web designer to pay special attention to the design of a checkout page. As web designers, we can overcome most user hesitations and/or objections during the checkout through sensible use of text, icons, symbols and layouts. Factors Affecting Performance With checkout process designing, we should keep certain things in mind that ultimately affect the performance of our e-commerce store. For instance, shoppers always seek security as fundamental requirement. You have to assure customers through written texts as well as security ...