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Choose a blog instead of a news-section on your website

Sunday, June 16th, 2013 by Servage

We are often reading in SEO related articles and blogs that search engines like fresh content. If you place fresh and unique content frequently on your web page, search engines will visit your web page more frequently. This frequent indexing leads to place your web page up against your rivals and offers you better exposure in SERP.

This is absolutely true from SEO point of view therefore, many of us try to please bots to take visits of our pages more often anyhow. The best way to place fresh content is to include the news relevant to your web page purposes and content. When we are doing this exercise, we simply assume that our visitors may like to have some good, concurrent and excited news relevant to our niche.

This assumption might be true in many cases, particularly when your website is falling in some rare categories where getting latest is not common so far. In other scenario, if you are a giant organization or business and have something new, about you, that may matter more for vast audience. However, this is not in most of the cases and we are placing news, which are already placed elsewhere.

We used to place news on the home page and occupy some valuable space so we should have knowledge that whether we are using our space in favor of our visitors or not. You might have question that how we can determine this. The best handy tools are analytic tools available in the market. Many analytic tools are giving us some insight of user behaviors on that new section or page. Recently one web analytic company has run a survey on some leading websites, other than news sites.

Analytic team has found some unexpected findings, which are clearly debunking our assumptions that our news is attractive and help us getting more visitors. Let’s see these findings bit closely. According to them the new page was proved a dead-end for high percentage of visitors and they abandon site immediately without even reading them.

Now question is that why users are not interested in this valuable section. The answer is simple because most of the visitors are arriving on our website to get something like purchasing some products if it is e-commerce site or getting services if it is service oriented site. The same is true for university sites where visitors come to know the information related to their problems. In short, each visitor has some problems and they seek some solutions on your web pages.

Now, you have fixed the real reason of uselessness of the news for your most of the visitors. In order to provide the solutions of the problems you should have some concrete content or approaches to deliver useful information or aids to your prospective buyers or clients. If you are arguing that news can give some solutions that is again false because news is an indirect method to give something against the blog, which can offer direct approach towards the viable solutions and guidance.

In case of blogs, you can address your audience directly and personally with highly familiar tone, whereas news is just a press release, which lost its important after some lapse of time. Thus, conclusively we can say that spending our real estate at home page for new we have to reserve that for other important purposes and direct our visitors to our blog pages giving some snippet on the home page.

If our blog topics are on current issues that affecting our visitors by-and-large they definitely will show their interest reading them and will be tempted to buy your products or services in return. Of course, through blog you can assure your audience about your quality services and customer support as well as link to other social media sites where your previous customers had left some footprints applauding your products or services.


Choose a blog instead of a news-section on your website, 3.0 out of 5 based on 2 ratings
Categories: Business

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