One of the most important things to know in order to optimize your website, is analytics about your visitors. The type of information relevant to you – visits, pageviews, geographic location, demographics, time spent on pages etc. are individual and up to your specific site. However, in order to do anything, you need to collect the data first.
Some major services like Google AdWords have placed themselves as big players in the market, but are facing criticism increasingly for violating privacy or other infringements. Therefore a lot of smaller projects have surfaced, self-hosted or not, but with better control and sometimes better features – depending on your needs. Take a look at the examples below.
Free analytics tools
Open Web Analytics
Piwik
CrawlTrack
The tools listed above are all providing you more or less information and details about your visitors. Either way, you gain more insight and can learn to optimize your website and content based on visitor statistics and behavior.
Good luck :-)
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